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THE TEN PHASED APROACH FOR RUSSIAN MARKET ENTRY

Stage

Phase

Description

Pre-entry analysis

1

Analysis of market potential for specific product / service

2

Analysis of potential risks, barriers, registration and / or certification requirements, tariffs and specific regulation for Russia

3

Analysis of consumer behaviour and distribution practices and identification of potential customers / distributors

4

Assessement of market entry options

Market entry management

5

Selecting prospective customers / distributors, conducting interviews and due diligence 

6

Arrangement and co-ordination of meetings between selected customers / distributors and the Client

7

Assistance with drafting contracts, co-ordinating business plan and promotional/ placement campaign

8

Managing certification and registration of goods / services to enter market in the name of a client

9

Insurance cover for all risks with Lloyds of London

Market entry development

10

Acting as a Client’s representative in Russia:
- monitor market entry and distribution of goods / services
- manage supply chain and warehousing


DRUM Risk Management
150 Fenchurch Street
London
EC3M 6BB

Tel: +44 (0) 20 7929 2473
Email: info@DRUMrisk.com

To date DRUM has analyzed, managed and fully insured in excess of $3.6 Billion, with a Zero Loss Record.

Copyright © 2009 DRUM Risk Management